Payoro is a Indian Digital Payment Wallet. They had 2 requirements. First they needed a Logo Animation that can be used in their app and their brand videos. Secondly they needed a Loading animation for their Mobile Application.
Concept, Animation: Faisal Maniar
Brand Design: Ditto Media
For Logo Animation they needed to a quick 2-3 seconds animation that represents their brand well to their audience. "Quick and Secure Payments". They needed an animation which looked enterprising, and modern. Also it should work equally well in Vertical and Horizontal Formats.
For the App Loading Animation they were unsure of their requirements. They asked me to identify what shall work and why. They asked me to experiment but also keep it simple.
I came up with 2 concepts which were distinct in approach yet served the requirements well.
The client was happy and went ahead with this one.
The strokes moving quickly in distinct direction conveys that Payoro is the fastest and most accessible choice for their users. The Logo design itself conveys that Payoro is a secure and reliable option.
I applied the story based approach here. This 2 step animation shows quick transaction happening under a secure window.
#2 Loading Animation
For Loading Animation we went through 4 different concepts. The idea was to keep the animation short, simple yet effective
Here's how it looks in action