Pine Labs is a Fintech Company. It has over 100,000 registered merchants in India and other Asian Countries. This fintech platform also power over 350,000 PoS terminals in India. 

The objective of the video was
1) To inform their existing merchant partners about new ways of accepting payments from their customers
2) Introduce the payment acceptance solutions to new business owners who can benefit from the technology.


The video was animated in a way that it takes the viewer on a journey from one store to another each having unique business. This way we communicated that the payment solution can be deployed in range of places and all type of business can benefit from this platform. 

At every location the payment can be accepted in multiple formats, depending on the customers convenience. 

Enjoy the video
Studio: Ripple Animation
Animation: Faisal Maniar

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